Honda

The all-new 2015 Honda Fit launched with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign rolled out in conjunction with the TV spots, included digital and social media activations and a multicultural campaign extension. Overall, the campaign was aimed to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.

The campaign takes a typical product demonstration and gives it an unexpected twist to show how the 2015 Honda Fit answers the needs of the customer in a very direct yet humorous way. The campaign leverages the Fit’s unique combination of space and versatility plus innovative technology and class-leading fuel efficiency to clearly show that the 2015 Honda Fit is the leader of the subcompact class.

Rubin Postaer & Associates

Barton Perriera

Founded in 2007 by eyewear design legends Bill Barton and Patty Perreira, Barton Perreira achieves innovation in the eyewear industry through impeccable craftsmanship and design without compromise.

Naming, identity and packaging designed for the launch of the eyewear line. The visual identity was applied across a completely custom packaging system which included frame branding, eyewear cases, cleaning cloths, gift boxes, boutique shopping bags and stationery system.

In collaboration with Jon Manheim

Mother Karen’s

Icon update, logo refresh and relaunch campaign graphics for the revival of beloved retro ski apparel brand Mother Karen’s.

Mother Karen’s was started in Salt Lake City, Utah, in 1973 by two ski enthusiasts unable to find the perfect jacket for spring skiing. The partners began developing lightweight color-blocked pullovers with a signature oversized kangaroo pouch and side entry handwarmer pockets. The original Powdershirt® was born and became an instant cult favorite of the Rocky Mountain ski scene. By the early 80s, Mother Karen’s had gained popularity beyond the slopes. Surfers, skaters and BMXers on both coasts could be spotted wearing the iconic Powdershirt®. Over time, the brand came to stand for something beyond skiing. Fiercely independent, tradition-breaking and tradition-making.

The classic Powdershirt® has become instantly recognizable and carries with it all the nostalgia of the late 70s and early 80s. After more than 30 years, It’s back and still “made with mother loving care.” In addition to updating the fit, Mother Karen’s now uses a durable 80% recycled eco-friendly water/wind-resistant polyester fabric specially developed with their favorite mill in Japan. The recent relaunch also includes T-shirts, hats and beanies. Check out the entire line at motherkarens.com.

End HIV

Album artwork, music video titles and various social media breakouts to promote “Free Me” by Sia. All proceeds from the song are donated to #endHIV.

Starring Zoe Saldana with narration by Julianne Moore, the music video was directed by Blake Martin and features the choreography of Sia’s longtime collaborator Ryan Heffington.

In collaboration with the Abzyme Research Foundation, the campaign is raising funds to commercially manufacture a promising HIV vaccine for FDA approval and for a human clinical trial. Visit http://endhiv.com to learn more.

Jamie Bush + Co.

Brand refresh for the Los Angeles–based interior design firm of Jamie Bush.

Recognized for his ability to blur the lines between architecture and interior design, Jamie Bush’s ethos has always been to approach the design of a space as one holistic vision.

Having started his firm in 2002, Bush felt it was time to completely update his identity. We added the + Co. to the name to more closely reflect his collaborative style and growing team. The designer’s reverence for natural materials, artisanal craftsmanship and rough-hewn-meets-refined aesthetic became the inspiration for the new wordmark.

Dove

Dove launched the Dove Ultimate Go Sleeveless campaign to promote their new line of moisturizing deodorants. To support the launch, Dove teamed up with Gossip Girl actress Jessica Szohr in its print advertising. The print ads featured the actress wearing sleeveless looks, while also quoting her personal style tips. The campaign ran in a variety of style, beauty & health-focused magazines including Allure, Cosmopolitan, Glamour, InStyle, Marie Claire, People, Redbook, Seventeen and Women's Health.

TRESemmé

Great hair is always in fashion. As the official haircare sponsor of Mercedes-Benz Fashion Week for the eleventh consecutive season, TRESemmé merges salon-gorgeous hair and show-stopping runway style like never before.

To amplify the partnership, the brand’s sponsorship of Mercedes-Benz Fashion Week was visible outside of Lincoln Center with a new out-of-home campaign featuring fashion-inspired “ready-to-wear hair” visuals dispersed throughout New York City. In the heart of Times Square, branded digital content ran on the multi-component Walgreens Media Spectacular to educate and excite passersby about the brand’s partnership and highlight the Keratin Smooth, Platinum Strength™, Fresh Start, and 24 Hour Body collections.

Photography by Sarah Silver.

Oliver Peoples

Established in 1986 by Ken Schwartz and Larry Leight, Oliver Peoples is a leading eyewear manufacturer of glasses and sunglasses. To commemorate the brand’s twentieth year in the eyewear industry, a special anniversary logo lock-up was developed and applied to a diverse array of products and accessories. In addition, a series of in-store promotional posters were created to celebrate the anniversary and highlight some of the bestselling frames of the past two decades. Shopping bags and limited edition T-shirts were also printed with the commemorative design motif.

In collaboration with Jon Manheim

Illustrations by Akiko Stehrenberger

Tom of Finland Foundation

Proposed brand refresh for the Tom of Finland Foundation.

Known by his pseudonym “Tom of Finland,” Finnish artist Touko Valio Laaksonen (May 8, 1920 – November 7, 1991) is famous for his highly stylized and masculinized homoerotic artwork and his influence on late twentieth-century gay culture.

In 1984, the nonprofit Tom of Finland Foundation (ToFF) was established to preserve Tom’s vast catalog of work. Over the years, the collection has grown to include the work of other erotic artists. For the last three and a half decades, ToFF has continued to educate, protect, preserve and promote the erotic arts and more tolerant attitudes toward sexuality.

ToFF commissioned a brand refresh to commemorate Tom’s 100th birthday in 2020. A new Tom of Finland logo and monogram was developed, alongside a 100th birthday graphic and a year-long campaign promoting Tom’s work and the Foundation’s mission. A broad assortment of merchandise was also designed to celebrate the centennial.

Studio Preveza

Brand refresh for the Los Angeles–based interior design firm of Christos Prevezanos.

Founder and Principal Christos Prevezanos approaches design with a singular appreciation for color and line. Trained as an illustrator at Parsons School of Design in New York, Christos gathers references from old master palettes, classic and contemporary film, and Greco-Roman antiquity — among other sources. A first-generation American, his Greek heritage informs his aptitude for mingling ancient and modern materials, from terracotta ceramics to cast concrete.

After running his firm nearly a decade, Prevezanos felt it was time to update his identity to something that represented more closely where the firm is today. A mix of classic and contemporary.

Lawson-Fenning

Identity refresh for Los Angeles–based furniture & accessories design duo Glen Lawson and Grant Fenning.

Lawson-Fenning is a true California brand. Their vintage-modern furniture and home goods translate the raw natural beauty of Southern California—the desert, the beach, the mountains—with a contemporary vernacular rooted in mid-century lines.

The designers both felt strongly that they wanted to introduce an icon or a monogram to their brand. It would need to work with their existing logo, but also be able to live on its own. The L/F monogram, new stationery system, packaging, signage and website were all created to coincide with the opening of the sleek new Lawson-Fenning flagship store on Melrose.

After an unexpectedly challenging and unprecedented year, I sent out a 2020 Holiday card featuring the phrase ”2020 STINKS!” on the front and “Here’s a little something to freshen up the new year.” on the back. Enclosed with the card was a Christmas tree-shaped Little Trees Air Freshener.

Art direction, visual identity design and print collateral for Brooklyn based fashion and celebrity photographer Trevor O’shana.

www.trevoroshana.com

Degree

Basketball stars Carmelo Anthony and Kevin Durant teamed up with Degree deodorant to inspire Americans to go beyond their comfort zone and DO MORE of what they love. The print campaign features the athletes being active beyond their primary sports. Anthony is shown in a ring boxing and Durant is seen cycling to promote Degree deodorant's new motionSENSE™ technology. The ads ran in a variety of sports and men’s magazines including Details, ESPN, GQ, Men's Health, and Sports Illustrated.

New York Times Article

In the typographic ballet Body Language, a dancer contorts herself inside a specially-constructed spandex bag to create letters from the human form.

Performed by: Amy Oldham

Body Language was selected to be a part of Alphabet: An Exhibition of Hand-Drawn Lettering and Experimental Typography. The 51 artists and designers in this show conceived and interpreted the alphabet in surprising and inventive ways, ranging from graceful and polished to witty and unconventional. The 63 alphabets featured in Alphabet were created by artists in North America, Europe, and Asia, and represent work from well-known typographers and designers as well as rising artists and design students.

Alphabet opened in Baltimore in conjunction with the city's 2005 Artscape festival, and travelled nationally to nineteen galleries in seventeen cities through 2009. Alphabet was curated by Post Typography and organized by Gary Kachadourian and Artscape.

www.posttypography.com/alphabet

Christeene triumphantly returns with a schizophrenic kaleidoscope of ferocious visions and mind-altering jams. THE TRIGGER TOUR tempts its audiences to defy, shed and transform all previous notions of normative living with this new spectacle of filth and fantasy.

Poster design and custom typography created for the 2016 UK/EU tour of drag performance artist Christeene.

Portrait by M. Sharkey

Christeene

Breton is the in-house designed line of stylish utilitarian clothing and leather accessories sold at Marlow Goods directly above Marlow & Sons in Williamsburg. It was the brainchild of Kate Huling and her restaurateur husband Andrew Tarlow, owners of Diner, Marlow & Sons, Marlow & Daughters, Roman’s and Reynard at the Wythe Hotel. The farm to fashion brand was born out of the couple’s commitment to using the entirety of the animals served in their restaurants. All of the trousers, shirts, skirts, knitwear and bags comprising the line are all produced locally using natural dyes.

Marlow Goods

Audible

Digital audiobook covers for various books including:

Ordinary People by Judith Guest

Carrie by Stephen King

Evening Primrose by John Collier

Heartburn by Nora Ephron

He’s One Too by Allan Gurganus

Custom holiday card designed for Lionsgate Films featuring an embossed logo with a foil-stamped metallic blue snowflake. The inside greeting reads: “wishing you a joyous holiday season!”.

Lionsgate Films

Fright Night parody poster created as a Joe Biden fundraising giveaway during the 2020 presidential election campaign.

Verve Records

Cover artwork designed for the release of the Verve Records box set Blossom Dearie: Little Jazz Bird 1952 – 59, a delightful collection of 71 tracks by one of the most unique voices in jazz.